Feeding the hunger and empowering the disabledTo start off, we have one of our favourite multi-purpose brands – Conscious Coconut. A “social enterprise fueled by love,” as described by themselves, this brand is committed to sharing their simple natural remedy as a tool for everyone in society to manifest both inner and outer wellness. They believe that one of the kindest things you can do is give a child a meal; thus their contribution to Feeding America, the largest hunger-relief organization in the country that consists of more than 200 food banks. Conscious Coconut is also working hand-in-hand with the MacDonald Training Center, where adults with disabilities are empowered to lead the lives they choose by giving them small responsibilities with sufficient support. In addition to this, CC also supports fair trade practices where they ensure that their growers and workers are paid the amount that they deserve for their hard work.
Making recycling easierIt is strongly recommended by Dentists to swap your toothbrushes every three months. But can you imagine the waste this will create considering commercialized toothbrushes are made with bulky plastic? One of our dental brands – Keeko Oil recognized this problem and created a solution for an even easier way to encourage recycling. They invented their very own Take Back Recycling Program; an initiative that makes it extremely simple to send back your oral care products so that they can be taken care of with their ‘Terracyle’ technology. What an environment-friendly solution! The best thing about this is that any dental tools are welcomes regardless of whether or not they’re Keeko products. However, if you do happen to include one Keeko toothbrush, tube, or floss container in your recycle pile, you will be sent a $10 gift card as a thank you. Isn’t that encouraging?
A compassionate approach to skincare
Our brand Karuna (‘compassion’ in Sanskrit’) is another excellent example of using their platform and reach as a brand for the better. Not only are their products made from carefully selected natural ingredients, but their whole message stands out in several ways. As their brand name suggests, donating to those in need is an integral part of their culture, and they play an active role in supporting non-profit organizations from around the world.Some of the organizations they have proudly partnered up with are the Beauty Bus Foundation, which provides beauty products to the terminally ill, Causebox; a hand-curated monthly subscription box that hones products that have a unique story to tell to make the world a better place, and the Thirst Project, an NGO whose goal is to bring safe drinking water to communities around the world.